Last updated: 30 September 2026
1. About this policy
This privacy policy explains how Hindmarsh Business Finance Ltd (“we”, “us” and “our”) collects and uses personal information when you visit https://hindmarshbusinessfinance.co.uk/, submit a website form or contact us through the website.
It covers website use and initial enquiries. It does not describe all processing involved in arranging finance, lender assessments, credit searches or managing customer relationships. Where an enquiry progresses to those activities, we will provide the relevant additional privacy information before that processing takes place.
We are the controller of personal information collected through our website. We handle it in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.
Controller: Hindmarsh Business Finance Ltd
Registered address: 26 Bessborough Road, Harrow, England, HA1 3DL
Privacy contact: admin@hindmarshbf.co.uk
2. Information collected through the website
We collect information you provide when completing our contact or finance enquiry forms, or contacting us using the details on the website. This may include:
- Your name, email address and telephone number.
- Your company name and information about your role or business.
- The finance type and amount you are interested in, and how long your business has been trading.
- Your message and any other information you choose to provide.
- Records of our correspondence about your enquiry.
Some business information is personal information where it identifies an individual, such as a sole trader or company contact.
Our website and its supporting systems may also collect technical information, including your IP address, browser and device details, pages requested, access times, error records and security logs. Where optional measurement tools are enabled with your consent, these may also collect information about how you use the website.
Please do not include identification documents, bank details or sensitive personal information in general website messages. If further information is needed for a finance application, we will explain how to provide it securely.
Fields marked as required are needed to deal with the form submission. If you do not provide these details, we may be unable to respond or progress your enquiry. Optional fields can be left blank.
3. How we use information and our lawful bases
We use website information for the following purposes:
| Purpose | Lawful basis |
|---|---|
| Responding to general enquiries and communicating with business contacts | Our legitimate interests in handling enquiries and communicating with people who contact us. |
| Taking steps you request before entering into a contract with you personally | Taking steps at your request before entering into a contract. Where you act for a company, our legitimate interests in responding to its enquiry apply instead. |
| Operating, maintaining and securing the website, investigating faults and preventing misuse | Our legitimate interests in providing a reliable and secure website. |
| Using optional analytics, advertising or similar tracking technologies, where enabled | Your consent. |
| Meeting applicable legal requirements and responding to lawful regulatory requests | Compliance with a legal obligation. |
Where we rely on legitimate interests, we consider your rights and reasonable expectations and use only information proportionate to the purpose.
Submitting an enquiry does not automatically subscribe you to marketing. If we ask for consent to send marketing, this will be a separate choice. You can withdraw that consent at any time using an unsubscribe option or by emailing admin@hindmarshbf.co.uk.
Acknowledging this privacy policy on a form does not constitute consent to optional cookies or marketing.
4. Cookies and similar technologies
Our website uses a cookie consent banner provided through an Elementor cookie consent plugin. Cookies are small files stored on your device. Similar technologies may also store information or access information on your device.
Strictly necessary technologies support essential functions, such as security and remembering your cookie choices. These do not require consent where the relevant legal exemption applies.
Where optional analytics, advertising or other non-essential technologies are used, we ask for your consent before activating them. You can accept or reject optional cookies and select available preferences through the banner. Refusing optional cookies does not prevent general website browsing, although some optional features may be unavailable.
You can change or withdraw your choices through the website’s cookie settings control. You can also delete or block cookies through your browser settings. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
Details of the cookies actually used, including their providers, purposes and expiry periods, are available in our cookie information and settings.
5. Who receives website information
Access is limited to people and organisations who need it for the purposes explained above. These may include authorised team members and providers supporting website hosting, maintenance, form delivery, email, security and technical support. Optional measurement or embedded content providers may receive information where those features are enabled in accordance with your choices.
Providers processing information on our behalf are subject to appropriate contractual obligations. We may also disclose information where required by law, to respond to lawful regulatory requests or where necessary to establish, exercise or defend legal claims.
If your enquiry progresses to a finance application or lender introduction, we will explain the relevant sharing and provide additional privacy information before proceeding.
6. International transfers
Some website service providers may process information outside the UK. Where this happens, we use an appropriate lawful transfer mechanism, such as UK adequacy regulations or approved contractual safeguards, with any assessments required by law.
You can contact admin@hindmarshbf.co.uk for details of any international transfers relevant to your website information and the safeguards used, including how to obtain a copy.
7. How long we keep information
We keep personal information only for as long as necessary for its purpose.
For website enquiries, this means the time needed to respond, complete relevant follow-up and deal with any related complaint or dispute. We determine the retention period by considering the nature of the enquiry, whether it remains active, and any applicable legal requirements or limitation periods.
Technical and security records are retained for the period needed to operate the website, investigate faults or security incidents and prevent misuse. Cookie and consent records are retained according to their purpose, expiry settings and the need to evidence your choices.
Where an enquiry becomes a customer or finance application record, the relevant separate retention arrangements apply. Information is securely deleted or anonymised when it is no longer needed.
8. Keeping information secure
We use appropriate technical and organisational measures to protect website information, including controlled access and security measures suited to the information and risks involved. No internet transmission or storage system can be guaranteed completely secure.
9. Your data protection rights
Depending on the circumstances, you have rights to:
- Access your personal information and receive a copy.
- Have inaccurate or incomplete information corrected.
- Request deletion of your information.
- Request restrictions on its use.
- Object to processing based on legitimate interests.
- Receive information you provided in a portable format where the legal conditions apply.
- Withdraw consent at any time where processing relies on consent.
You have an absolute right to object to the use of your personal information for direct marketing.
To exercise your rights, email admin@hindmarshbf.co.uk. We may need to verify your identity. We normally respond within one month, subject to any extensions or exceptions permitted by law. Requests are normally free of charge.
10. Complaints
If you have a concern about how we handle your website information, please contact admin@hindmarshbf.co.uk.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator. You do not need to contact us first.
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
11. External links
Our website may link to other websites. Their operators are responsible for their own privacy practices. Please read their privacy information before providing personal information.
12. Changes to this policy
We may update this policy to reflect changes to the website, how we use information or applicable law. The current version will be published on this page with its update date. Where required, we will bring significant changes to your attention.