Last updated: 12 November 2026
1. About this policy
This SMS privacy policy explains how Hindmarsh Business Finance Ltd (“we”, “us” and “our”) collects, uses and protects personal information in connection with our SMS (text message) programme.
It sits alongside our main Privacy Policy, which continues to apply to information collected through our website and enquiries. Where this policy deals specifically with text messages, it takes priority.
We handle personal information in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
Controller: Hindmarsh Business Finance Ltd
Company number: 14032107
ICO registration: ZB983826
Registered address: 26 Bessborough Road, Harrow, England, HA1 3DL
Privacy contact: admin@hindmarshbf.co.uk
2. Our SMS programme
We send text messages to people who have chosen to receive them. These may include information about business finance options, updates and offers relevant to your industry, news and guides, reminders, and follow ups relating to an enquiry you have made with us.
Full details of how the programme works, including message frequency, costs and how to opt out, are set out in our SMS Terms and Conditions.
3. Information we collect
In connection with our SMS programme, we may collect and hold:
- Your mobile phone number.
- Your name, company name and the industry your business operates in, so we can send messages that are relevant to you.
- Records of your consent, including the date and time you opted in, how and where you opted in, and the wording you agreed to.
- Records of the messages we send you, their delivery status and whether links within them are opened.
- Any replies you send us, including help and opt-out requests.
- Records of when you opted out.
We collect this information when you opt in through a form on our website or a landing page, when you agree verbally or in writing to a member of our team, or when you reply to one of our messages.
4. How we use your information and our lawful bases
Purpose | Lawful basis |
|---|---|
Sending SMS marketing messages you have opted in to receive | Your consent, as required by PECR and the UK GDPR |
Tailoring the content of our messages to your industry | Your consent, as part of the messages you agreed to receive |
Sending service messages about an enquiry or application you have made, such as reminders or requests for information | Taking steps at your request before entering into a contract with you personally. Where you act for a company, our legitimate interests in progressing its enquiry |
Responding to replies and help requests | Our legitimate interests in communicating with people who contact us |
Measuring message delivery and link clicks to improve our messages | Our legitimate interests in running an effective and relevant SMS programme |
Keeping records of consent and opt-outs so we can demonstrate compliance and make sure we never text you after you have opted out | Compliance with a legal obligation and our legitimate interests |
We will not send you SMS marketing unless you have opted in. Opting in to text messages is a separate choice from opting in to email marketing, and agreeing to receive text messages is never a condition of making an enquiry or obtaining finance.
5. Who we share your information with
We do not sell, rent or share your mobile number, or your SMS opt-in data and consent, with any third parties or affiliates for their own marketing or promotional purposes. SMS opt-in data and consent will not be shared with any third parties, except the service providers that help us deliver our text messages.
The service providers that process information on our behalf for our SMS programme are:
- Intuit Mailchimp, which we use to send text messages and manage our subscriber lists.
- monday.com, our customer relationship management system, where contact details and consent preferences are recorded.
- Mobile network operators and SMS aggregators involved in delivering messages to your phone.
- Our marketing agency, which manages our SMS programme on our behalf.
These providers may only use your information to provide their services to us and are subject to appropriate contractual obligations.
We may also disclose information where required by law, to respond to lawful requests from regulators or where necessary to establish, exercise or defend legal claims.
If an enquiry progresses to a finance application or an introduction to a lender, we will explain the relevant sharing and provide additional privacy information before proceeding. Information collected for our SMS programme is not passed to lenders for marketing.
6. International transfers
Some of our service providers, including Mailchimp and monday.com, may process information outside the UK, including in the United States. Where this happens, we rely on an appropriate lawful transfer mechanism, such as the UK Extension to the EU-US Data Privacy Framework, UK adequacy regulations or approved contractual safeguards.
You can contact admin@hindmarshbf.co.uk for details of the safeguards used.
7. How long we keep information
- While you are subscribed, we keep your mobile number and the details we use to tailor our messages.
- When you opt out, we stop sending you marketing text messages straight away. We keep a minimal record of your mobile number and the date you opted out, so that we do not contact you again by mistake.
- Consent records are kept for as long as you are subscribed and for up to two years afterwards, so we can demonstrate that we had your permission.
- Message records are kept only for as long as needed to operate and improve our SMS programme, and are then deleted or anonymised.
Where you become a customer or make a finance application, separate retention arrangements apply.
8. Keeping information secure
We use appropriate technical and organisational measures to protect your information, including controlled access to our systems. No internet transmission or storage system can be guaranteed completely secure.
We will never ask you to send passwords, bank details or identification documents by text message. If you receive a suspicious message claiming to be from us, please contact us before responding.
9. Your rights
You have an absolute right to stop receiving marketing text messages at any time. Simply reply STOP to any message, or contact us using the details below.
Depending on the circumstances, you also have rights to access your information, have it corrected or deleted, restrict or object to its use, receive it in a portable format, and withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of anything we did before you withdrew it.
To exercise your rights, email admin@hindmarshbf.co.uk. We may need to verify your identity. We normally respond within one month, and requests are normally free of charge.
10. Complaints
If you have a concern about how we handle your information, please contact admin@hindmarshbf.co.uk.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator. You do not need to contact us first.
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
11. Changes to this policy
We may update this policy to reflect changes to our SMS programme or applicable law. The current version will always be published on this page with its update date.
12. Contact us
Email: hello@hindmarshbf.co.uk
Telephone: 01256 960145
Post: Hindmarsh Business Finance Ltd, Landmark House, Station Road, Hook, Hampshire, RG27 9HA